Video: Local Owner Of Gigi’s Cupcakes Excited That Founder Set To Appear On ‘Undercover Boss’

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TUPELO, MISS. (WCBI) – A popular CBS television show this evening will follow the founder of a gourmet cupcake company as she goes incognito to get an unfiltered look at her growing business.
As WCBI’s Allie Martin reports, the owner of the only “Gigi’s Cupcakes” in Northeast Mississippi says the timing of the broadcast couldn’t be better.

The latest edition of “Undercover Boss” features Gigi Butler, the founder of Gigi’s Cupcakes.

Staff at Gigi’s Cupcakes in Tupelo have been letting customers know about the show.

Colby Dodd is owner of Gigi’s Cupcakes in Tupelo. He was surprised when he found out the founder of the franchise would be on Undercover Boss. Colby has met Gigi on several occasions, plus, she is featured in promotional photos throughout the stores.

“We had heard at our last owner’s conference that some of the stores may be selected for a kind of a secret project. We really didn’t know what it would be, but we didn’t know it would feature Gigi and judging by her disguise, on Undercover Boss, I wouldn’t have recognized her,” Dodd said.

Although Gigi Butler did not make it to this location, Colby Dodd says he hopes when people watch Undercover Boss, they will get to know a little bit about a CEO who cares for customers, franchise owners and who isn’t afraid of hard work.

“She started out just like myself and like you might have, she had a normal nine to five job everyday and she worked hard and when it wasn’t what she wanted or she wanted something else, she went out and

worked really hard and got it.”

Plus, Dodd says it’s great the gourmet cupcakes, cheesecakes will be featured on a popular prime time show.

“We bake fresh everyday, we never hold anything over, and we bake from scratch, every cupcake, we don’t have a special machine filling cake liners, we are cupping those by hand and we hand cut every cookie, everything we do here is done by people who love what they do.”

And having the episode run the day before Valentine’s is icing on the cupcake.

“We’re really thrilled that CBS and Undercover Boss have taken an interest in Gigi’s Cupcakes and our founder, Gigi Butler and she’s such an interesting and likeable character, I think everyone will really enjoy the episode.”

Dodd opened Gigi’s Cupcakes near the mall two years ago, he says he might open a second store in the future.

This Friday and Saturday, Dodd estimates they will make about 3 thousand cupcakes each day for Valentine’s . That is ten times more than a normal day.