Video: Advertisers Win Big on Superbowl Sunday

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COLUMBUS, Miss. (WCBI) — Over a hundred million people tuned in last night to watch Superbowl XLIX. The New England Patriots pulled out a close win but some say the real winners are the advertisers.

“I thought they were a little lackluster compared to how the way they normally are. Not as many stuck to me,” says MUW marketing student, Lee Pegrem.

An estimated 112 million people watched Superbowl XLIX, the largest audience to date. Advertisers spent on average $4.5 million per 30 second commercial spot for the biggest sporting event of the year.

“The interesting thing is, it’s men and women, about 46% are going to be women. So you’re getting men, women in one fell swoop. You’re getting people who don’t like football, that are just there for the party, or just there to watch the ads.

So it’s worth it,” says Dr. Dee Dee Larson, MUW Marketing Professor.

Larson and her students analyzed the Superbowl ads in class after the big game. Students agreed there’s one particular company that seems to get it right each year.

“The Doritos one with the baby on the plane. That one was pretty funny,” says Pegrem.

Overall, the 2015 Superbowl ads contained uplifting, socially responsible commercial spots. Hyper-sexualized spots were minimal compared to last year after complaints from parents. When it comes to Superbowl ads, keeping the audience laughing wins every time.

“I think the tried and true humor always sells. With the mood for the Superbowl, everyone likes it to be lighthearted and fun. Everybody’s in the party mood. Humor sticks to you,” says MUW Marketing Student, Olivia Trammel.

According to USA Today, Budweiser’s “Lost Dog” commercial was a Superbowl favorite.

Apple is credited with starting the Superbowl ad craze back in 1984.