MSU Quarterback Dak Prescott Sues T-Shirt Maker

Source: www.matthewprintcompany.com

Source: www.matthewprintcompany.com

STARKVILLE, Miss. (WCBI) – Mississippi State quarterback Dak Prescott is suing a Gulfport t-shirt maker for using his name on several products.

The lawsuit, filed in Oktibbeha County Circuit Court, is asking a judge to stop Christian Matthew to stop printing and selling shirts that say “Dak Attack” and “Dak Dynasty.”

Dak is the well-known nickname for the quarterback, whose real name is Dakota Prescott.

The suit says Matthew Print and Apparel Company LLC did not have permission to use Prescott’s name or likeness. The shirts are being sold on the company’s website and promoted on its Facebook page, according to court documents.

It’s also a NCAA violation if Prescott does not take the proper steps to stop the t-shirts from being sold.

The lawsuit claims two cease and desist letters were sent to the printing company.

MSU says the NCAA has an Opportunity Fund set up for student athletes to retain an attorney for situations such as this.

An undisclosed amount of damages is being sought. MSU has no involvement with the lawsuit.

MSU Chief Communications Officer Sid Salter says the university is aware there has been “a proliferation of products” being sold with Dak’s likeness on them this football season.

Salter said MSU has a licensing process for its products, but student athletes have a right to, individually, protect their likeness.