WCBI News Content Manager

WCBI News Content Manager

Objective:

Streamline operations across all six television station properties while maintaining journalistic integrity, local market relevance, and efficient collaboration between corporate and local teams.

Local-Level Structure and Responsibilities

News Content Manager

• Responsibilities:
  • Oversee day-to-day newsroom operations, including content planning and assignments.
  • Ensure market-specific coverage aligns with corporate tone and standards.
  • Manage website and digital content, ensuring timely updates and audience engagement.
  • Supervise news assignments and ensure reporters are covering relevant, impactful stories.
  • Serve as the primary liaison between their station and the News Operations Manager.
  • Provide feedback on local market needs, challenges, and opportunities.
• Daily Tasks:
  • Coordinate with newsroom staff to plan the day’s content and assignments.
  • Manage digital content, ensuring breaking news and updates are timely.
  • Report coverage updates and challenges to the News Operations Manager during daily check-ins.
  • Collaborate with other News Content Managers on cross-market stories or shared resources.

Daily Workflow Plan

Morning

1. Local Newsroom Meeting:
   • News Content Manager hold a morning briefing with their newsroom team.
   • Review story pitches, assignments, and digital content priorities.
   • Assign roles and set deadlines for the day.
2. Corporate-Level Check-In:
   • News Operations Manager hosts a Zoom or phone call with all News Content Managers.
   • Review:
     • Day’s planned coverage for each property.
     • Key issues or challenges in the field.
     • Opportunities for collaboration on stories or shared resources.
     • Innovations or updates from the News Operations Manager.
   • Adjust coverage plans as needed based on group discussions.

Throughout the Day

• Content Monitoring:
  • News Content Managers oversee local content production and digital updates.
  • News Operations Manager periodically checks station outputs for quality and consistency.
• Real-Time Updates:
  • News Content Managers update News Operations Manager on breaking news or major developments.

End of Day

1. Local Newsroom Wrap-Up:
   • News Content Managers review the day’s output with their team.
   • Assess wins and areas for improvement.
   • Plan initial assignments for the next day.
2. Corporate-Level Debrief:
   • News Operations Manager hosts a quick end-of-day Zoom or phone check-in.
   • Discuss:
     • Day’s highlights and challenges.
     • Feedback from News Operations Manager on coverage.
     • Preliminary plans for the next day.

Tools and Technology

• Communication Tools:
  • Zoom, Microsoft Teams, or Google Meet for daily calls.
  • Slack or similar platform for real-time communication.
• Content Management System (CMS):
  • Unified CMS for web and digital content across all properties.
• Analytics and Monitoring:
  • Tools like Chartbeat, Google Analytics, or like to track digital content performance.

Key Performance Metrics

• News Content Manager:
  • Local audience engagement and ratings.
  • Timeliness and quality of digital content.
  • Effective management of newsroom operations.

This workflow ensures structured collaboration, operational efficiency, and tailored coverage for each local market while maintaining a cohesive group identity.

EOE M/F/V/D.   We utilize DMV and criminal background checks as a condition of employment.

If interested, please contact

Bert Sparks

General Manager

bsparks@wcbi.com